This project focuses on the application of a comprehensive brand identity system and catalog for a fictional carpet brand, demonstrated through physical product examples.

The deliverables comprise a cohesive suite of materials - ranging from a striking catalog cover and tactile business cards to large-scale vehicle wraps and product labels - that ensure a consistent brand perception across retail, logistics, and customer service contexts.

Each element is designed to reflect the textural and sensory nature of the products while maintaining the design simplicity characteristic of contemporary brands.